What has been said about a sequel of Purple Hearts? Why are these pages spreading false information, then? They get paid to send traffic to NetflixLife, and making up good news about a sequel earns them likes, reach, and clicks. So, a continuation of the story seems unnecessary.” The romantic drama wraps up pretty neatly, with Cassie and Luke ending up together. The chances of there being a Purple Hearts 2 are slim to none. Again, 2 Hearts chatted is indexing well as fans are piling on the convo with simple tags of their friends, especially on the heavily boosted Facebook clip with 10.7M views.“As of May 2023, Netflix has not indicated that a sequel is in the works. Gal-pal fans tagged their friends, it went viral and Sisters opened. We saw an early case in 2015 with Sisters, starring Tina Fey and Amy Poehler, which opened against Star Wars: The Force Awakens as counter programming. Says RelishMix, “A social conversation viral phenomenon that campaigns hope for, is where fans call-out their friends, weeks in advance of a release. Overall, Freestyle counts 60M views for the trailer across all platforms. Of note in the 2 Hearts campaign was the pic’s social media universe for its trailer which according to RelishMix counts 44.2M YouTube views and another 11.2M on Facebook (86% of all views paid and boosted). In addition, Freestyle takes pride in providing exhibitors with fresh wide release content at a time when many major studios have abandoned the marketplace and are awaiting New York and Los Angeles to reopen before they attempt the waters with their $100M+ priced tentpoles. “They cross over, mothers and daughters,” says Freestyle Head of Marketing Loren Schwartz about 2 Hearts‘ demos. While 2 Hearts had a couple of release date changes due to the majority of major exhibition moving their reopening dates this past summer, Freestyle felt that the movie was prime for the younger audience that has statistically shown that it is open to returning to the movies during the pandemic (the 13+ 13 crowd) as well as older, faith-based women in red states. “They (Netflix) were the first out, but we’re the first theatrical to bring him out.” “I had an eye for him before they did,” beams Hool who saw several young actors for the part. Hool found Elordi through an open audition for 2 Hearts before the young actor shot The Kissing Booth. Of note, the $15M feature production reps the first wide theatrical release for Australian heartthrob Jacob Elordi who broke out in the Netflix romance feature franchise The Kissing Booth and was further catapulted by HBO’s Emmy-winning gritty LA teenage angst Bacchanalia series Euphoria. Elordi has quickly created fandom among teen girls, and currently counts 10.5M followers on Instagram. For Freestyle, 2 Hearts is a service deal on par with the label’s release strategy. Freestyle is making a play at YA females and faith-based older female audiences this weekend in a campaign that spans not only digital, but TV as well. Their future unfolds in different decades and different places, but a hidden connection brings them together in a way no one could have predicted. And, no, there’s no simultaneous theatrical-PVOD distribution going on here.ĭirected by Lance Hool, whose filmmaking credits include being an executive producer on movies such as Man on Fire, Flipper, The Cup and directing One Man’s Hero and the Chuck Norris classic Missing in Action 2: The Beginning, 2 Hearts follows two couples. Today, 2 Hearts, opens in 1,683 theaters nationwide and will adhere to the full theatrical window. Given their delay to the home window, it would not be shocking to hear down the road that their home disc and or rental/sell-through windows combined show a 3-to-1 or 2-to-1 ratio in comparison to their domestic box office results.Īnd it’s for that reason why we’re seeing movies like this weekend’s YA-faith-based title 2 Heartsfrom Freestyle Releasing stay the course and remain in theaters, despite the fact that New York, Los Angeles, and No. Tenet, Unhinged, New Mutants, War With Grandpa. More specifically, those films looking to see big home entertainment window gains are those which are exclusively playing in the exhibition space now, i.e. With viewership across streaming platforms up during the pandemic due to the nation being quarantined at home, industry insiders have a theory that the home entertainment market is poised to see a huge rebound, on par to that of the early millennium, even though revenue numbers have yet to fully indicate this. Priscilla Presley Talks "Love Of My Life" Elvis At Emotional Press Conference For Sofia Coppola's 'Priscilla' - Venice
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